Run the whole proposal, from bid decision to submission, inside one workbook.
A connected Excel workbook with a live dashboard that tracks your countdown, your compliance, and every open item automatically. Score the bid, shred the solicitation, build the compliance matrix, assign every section, run your color team reviews, and submit on time.
The work doesn't fail on strategy. It fails on tracking.
Scattered trackers
The compliance list lives in one tab, the schedule in another, and the section assignments in someone's inbox. Nothing talks to anything else.
Missed requirements
A Section L requirement gets missed until the color team catches it in Pink. Or nobody catches it at all.
No single owner
The master schedule slips because no one workbook owns the countdown, the assignments, and the open items at once.
Eighteen linked tabs, organized around how a proposal actually moves.
Every phase below is a set of connected tabs, not a separate spreadsheet you have to reconcile by hand.
Score the bid first
- Pursuit Overview
- Bid-No-Bid Scorecard
- Team Roster
Turn the RFP into requirements
- SOW-PWS Shred
- Compliance Matrix
- Section M Scoring
- Win Strategy & Themes
Assign it, schedule it, evidence it
- Schedule & Gates
- Author Assignments
- Past Performance Matrix
- Key Personnel
- Amendments Log
- Questions to Agency
Catch it before the government does
- Review Comments
- QA Checklist
- Risks & Actions
- Lessons Learned
Every phase above feeds one dashboard tab. Your countdown, your compliance status, and every open item update automatically as you work, with no manual reconciling between tabs.
Exactly what you get when you open the file.
No surprises. This is every sheet in the file, in the order you will find them.
Two things to get you moving on day one.
A prompt for every tab
A ready-to-use prompt for each of the eighteen tabs, so you are never staring at a blank cell wondering how to start.
Step by step walkthrough
A guide that takes you through the whole workbook, tab by tab, built to work out of the box with no setup required.
This is not for everyone, and that is deliberate.
Better you find out here than after you have paid.
Built for you if
- You run or support federal proposals and the tracking is the part that hurts.
- You are a small business bidding without a dedicated proposal team behind you.
- You already live in Excel and do not want another subscription tool to learn.
- You want a repeatable process you can reuse on the next bid instead of rebuilding from scratch.
Not for you if
- You want someone to write the proposal for you. This is a system, not a writing service.
- You sell commercially and have never touched a federal solicitation.
- Your organization already runs a dedicated proposal management platform.
- You want software. This is a workbook, and it is deliberately a workbook.
One workbook. One price. No subscription.
- 18 linked tabs, including the Command Center dashboard
- AI Prompt Library, one prompt per tab
- Step by step User Guide
- Works in Excel, no add-ons needed
Before you buy
What exactly do I get?
An Excel workbook with eighteen linked tabs including the Command Center dashboard, plus the AI Prompt Library and the step by step User Guide. Everything is delivered as digital files immediately after checkout.
Which version of Excel do I need?
It is built for the desktop version of Microsoft Excel. If you use an older version, Excel for Mac, or Excel on the web and want to check before buying, email hello@proposalprime.com and you will get a straight answer.
Does it work in Google Sheets?
It is built and tested for Microsoft Excel, not Google Sheets. Linked formulas and the Command Center dashboard may not work correctly after importing into Sheets, so that setup is not supported.
Do I need any add-ons or extra software?
No. It is a standard Excel workbook, built to work out of the box.
Is this a subscription?
No. It is a one time purchase, and you reuse the workbook on every bid.
Can I use it on more than one proposal, or share it with my team?
Yes. Use it on every proposal you work on, and share it with colleagues in your organization. Please do not resell it or share it outside your organization. The full license is in the Terms of Use.
What is your refund policy?
Because the Playbook is an instant digital download and you receive the complete files at checkout, all sales are final. If the file is damaged, will not open in Microsoft Excel, never reached you, or you were charged twice, email us within 14 days of purchase. We will fix the problem or refund you in full. See the Refund Policy.
How do I get help if something goes wrong?
Email hello@proposalprime.com and you will hear back directly from the person who built it.
Want to learn the process the Playbook runs?
The Federal Proposal Course takes you through the whole lifecycle, from market research and capture to the debrief, ending in a graded capstone proposal.
Your next solicitation drops soon.
Start it with the tracking already built instead of assembling it again from scratch at midnight.
Get the Playbook, $59.50